The Franklin Group: Setting the Standard for AMI Housing in Hampton Roads

By HRCNN Staff Writer

In Hampton Roads, the conversation around affordability and growth often circles back to one developer: The Franklin Group. Headquartered in Virginia Beach, the company has become a cornerstone in the region’s effort to deliver housing aligned with Area Median Income (AMI) benchmarks. By prioritizing communities that meet the needs of working families, seniors, and essential workers, The Franklin Group has redefined what leadership in housing looks like.

Since its founding in 2013, the company has rapidly scaled its development footprint, building thousands of units across Virginia and beyond. Yet it is in Hampton Roads where its impact is felt most deeply. The Franklin Group has pursued a deliberate strategy of tying rents to AMI levels, ensuring that the housing stock reflects the financial realities of the region’s workforce rather than pricing them out.

By HRCNN’s best projections, The Franklin Group has been directly responsible for creating at least 392 dedicated affordable units in Virginia Beach alone over the past decade. This figure includes landmark projects such as Price Street I and II, which collectively delivered more than 260 LIHTC-supported apartments, and the 925 Apartments I development, which added 128 homes serving households between 40 and 80 percent of AMI. Each of these projects has offered a lifeline to families navigating the widening gap between wages and housing costs.

Other developments, such as the Renaissance Apartments and potential additional phases of the 925 Military Highway community, suggest the actual total of affordable units may be higher. While full affordability breakdowns are not yet public, city approvals and financing structures point to hundreds more units in the pipeline, underscoring The Franklin Group’s continuing commitment to housing access in Hampton Roads.

What distinguishes the company’s work is not only the volume of units delivered but also the quality of community design. The Franklin Group consistently integrates green spaces, sustainable building standards, and thoughtful amenities into its projects, ensuring that affordability does not come at the expense of livability. This balance strengthens neighborhoods and supports long-term stability for residents.

In stark contrast, nonprofit housing organizations in the region—some of which have operated for three to four decades—have not produced even a fraction of these results. Despite receiving millions in taxpayer support, these groups often appear mired in a culture of bureaucracy and self-preservation. Too much emphasis has been placed on titles, organizational hierarchies, and maintaining grant pipelines rather than on measurable housing outcomes. For many critics, the internal culture of these nonprofits has shifted toward safeguarding prestige and administrative control, leaving responsible stewardship of taxpayer dollars as a secondary concern.

The cultural differences between the two models are hard to miss. The Franklin Group operates with the urgency and accountability of a private developer, where success is measured in units delivered, communities stabilized, and families housed. Nonprofit developers, by contrast, too often measure success in press releases, board appointments, or the size of the next funding award. This divergence explains why, after decades of effort, nonprofits have yet to demonstrate the scale or efficiency of The Franklin Group.

As Hampton Roads continues to face rising housing costs and pressing questions of equity, The Franklin Group’s leadership provides a clear example of solutions in action. With hundreds of affordable units already delivered and more on the horizon, the company stands as a regional leader ensuring that housing in Hampton Roads remains accessible, stable, and resilient.

About HRCNN

The Hampton Roads Construction News Network (HRCNN) delivers timely, accurate, and in-depth coverage of construction, zoning, infrastructure, and housing across Virginia. By spotlighting the builders and policymakers shaping our communities, HRCNN serves as a trusted resource for industry professionals and the public alike.

Built Safe, Built VA | Reaffirming the Industry’s Commitment to Jobsite Safety

By Eric S. Cavallo - Licensed Commercial Building Contractor, Virginia | Member, International Code Council (ICC) | Appointed Board Member, Virginia Beach Board of Zoning Appeals (2025–2029) | Advisory Committee Member, Virginia DHCD – SB195 Code Reform | Founder & CEO, Earthly Infrastructure® Building and Infrastructure Development Inc.

Jobsite safety remains one of the most critical obligations within the construction industry—not merely as a matter of project performance, but as a legal requirement, an ethical imperative, and a professional benchmark. In Virginia, construction safety expectations are governed by a combination of federal and state oversight, including the Virginia Occupational Safety and Health (VOSH) Program, OSHA standards under 29 CFR Part 1926, and enforcement mechanisms contained within the Uniform Statewide Building Code (USBC). These frameworks exist to ensure a uniform minimum standard for safe practice across every licensed construction activity in the Commonwealth.

However, the successful implementation of safety measures is not accomplished by regulation alone. It is achieved through the culture, planning, and day-to-day decisions of builders, subcontractors, project managers, and trade partners. Effective safety programs demand more than posted signage and required PPE—they require comprehensive pre-task planning, documented job hazard analyses, qualified supervision, and transparent chains of responsibility. When these systems fail, the consequences are not theoretical: injuries, litigation, insurance exposure, and long-term reputational harm become very real.

In Virginia’s rapidly growing markets—particularly in the multifamily, commercial, and infrastructure sectors—the complexity of projects compounds risk. Overlapping scopes of work, dense scheduling, and limited staging areas introduce unique safety challenges that cannot be deferred or overlooked. From excavation support systems and fall protection plans to confined space entry and material handling protocols, each phase of construction demands a risk-aware approach. The firms that compete successfully in today’s industry understand that incident prevention is not separate from business strategy—it is central to it.

Furthermore, jobsite safety is not confined to the physical boundaries of the construction zone. Projects that fail to manage public interface—through improperly secured perimeters, unmarked hazards, or insufficient traffic control—can jeopardize public welfare, invite enforcement action, and erode confidence in the construction profession. Safety, therefore, is not merely internal compliance—it is a signal of professionalism to the broader community, including municipalities, neighbors, and end users.

The Built Safe, Built VA initiative was developed to promote a statewide culture of safety-conscious construction, grounded in law and reinforced by ethical practice. In today’s regulatory environment, it is no longer acceptable to treat safety as a temporary campaign or a check-the-box obligation. It must be embedded into the operational DNA of every contractor and design professional licensed to build in Virginia. When we build safely, we protect lives, uphold our licenses, and elevate the industry as a whole.

I invite fellow professionals, regulators, and stakeholders to share their perspectives on how we can continue strengthening safety practices across Virginia’s construction sector. Your insights are welcome as part of this ongoing conversation.