By HRCNN – Hampton Roads Construction News Network Managing Editor
The redevelopment of Pembroke Mall into Pembroke Square marks one of the most ambitious urban renewal projects Virginia Beach has seen in decades. Long known as a central retail hub, the site is now being reshaped into a mixed-use destination that combines housing, office, hospitality, and community amenities—all designed to meet the needs of a growing and evolving city.
At the heart of this transformation is Core 22 Design Build, the Virginia Beach–based firm entrusted with bringing the vision to life. Founded with a commitment to delivering high-quality, locally grounded projects, Core 22 has steadily built a reputation for combining innovative design with deep knowledge of regional development patterns. The firm’s role at Pembroke Square underscores its growing importance in shaping the urban fabric of Hampton Roads.
The project will introduce a blend of uses that go well beyond retail. Plans call for new residential units, modern office space, dining, and a hotel component—creating a 24/7 environment that supports both economic vitality and community engagement. For Virginia Beach, Pembroke Square is intended not only to replace the aging mall but also to anchor the broader Town Center district as the city’s signature urban core.
City leaders have framed the project as a model for future redevelopment efforts. By transitioning from single-purpose retail toward a mixed-use framework, Pembroke Square reflects national trends in commercial real estate while responding to local demand for housing, walkability, and sustainable infrastructure. The shift also signals how municipalities are rethinking suburban commercial corridors to meet 21st-century needs.
Core 22’s involvement ensures that the project is not simply about construction, but about long-term community integration. With a track record in residential and commercial development, the firm brings expertise in both vertical building and local site considerations—from zoning compliance to stormwater management. Their approach positions Pembroke Square as more than a redevelopment; it’s an investment in a resilient, livable future for Virginia Beach.
The economic impact of Pembroke Square is expected to be significant. Beyond the immediate construction jobs, the project will generate ongoing employment through retail, office, and hospitality operations. It also promises to expand the city’s tax base, contributing to infrastructure and services that benefit residents across Virginia Beach.
As Pembroke Square takes shape, it embodies a larger story unfolding in Hampton Roads: the reinvention of aging spaces into mixed-use anchors that support both growth and sustainability. With Core 22 Design Build at the helm, this redevelopment represents not just a new chapter for Town Center but a blueprint for how cities across Virginia can navigate the challenges—and seize the opportunities—of modern urban development.
About HRCNN The Hampton Roads Construction News Network (HRCNN) provides independent coverage of infrastructure, housing, zoning, and environmental policy across Virginia. By highlighting the intersection of local development and national trends, HRCNN delivers fact-driven reporting for industry professionals, policymakers, and the communities they serve.